logo
 
 
Member login
Name :
Password :
forgot your password?
info at touch gamesinfo at touch foodsinfo at touch loansinfo at touch moviesinfo at touch travelsinfo at touch jobsinfo at touch cricketinfo at touch mobileinfo at touch newsinfo at touch sendfreesms
  Suppliers Directory
  Accounting & Financial Auditing
  Anti-Aging
  Apparel & Garments
  Arts & Crafts
  ATM Sales & Processing
  Auto Towing Services
  Automobile
  Ayurvedic & Herbal Products
  Baby Care
  Banking
  Bicycles & Rickshaws
  Building & Construction
  Business Banking & Finance
  Car Audio
  Car Video
  Cards & Greetings
  Clothing Accessories
  Computer
  Computer Accessories
  Computer Hardware
  Computer Software
  Credit & Lending
  Dyes & Chemicals
  Electronics & Electrical
  Face Care
  Fashion Accessories
  Flower Arrangements
  Food & Beverages
  Footwear
  Furniture Manufacturers
  Gems & Jewelry
  Gifts
  GPS
  Hair Care
  Hair Loss
  Hand & Machine Tools
  Health Care Services
  Holiday Decorations
  Home & Garden
  Home Audio & Video
  Home Supplies
  Home Textiles & Furnishings
  Household Supplies
  Hygiene & Toiletry
  Industrial Supplies
  Insurance
  Investing
  Jewelry
  Leather Products
  Make-Up & Cosmetics
  Mechanical Components
  Medical Products
  Metals & Minerals
  Musical Instruments
  Nail Care
  Natural Stones
  Nutrition & Dieting
  Office & School Supplies
  Oral Care
  Packaging Supplies
  Paper & Paper Products
  Party Supplies
  Perfumes & Fragrances
  Phone Equipment
  Photo & Video
  Plant & Machinery
  Plastic & Plastic Products
  Portable Media Devices
  Printing & Publishing
  Roadside Assistance Services
  Scholarships & Financial Aid
  Shaving & Grooming
  Skin Care
  Spa & Medical Spa
  Sports & Fitness Apparel
  Stationery
  Surveillance Equipment
  Traning & Sun Care
  Wedding Products & Supplies
  Wireless Devices
   
INDUSTRIAL SUPPLIES

The recent snowstorms ambushing the United States and Britain have surpassed the winter weather we have become accustomed to in the past 30 years. This fact, coupled with the tough economic environment, with townships and government agencies cutting costs and slimming budgets, has caused a shortage of supply in gritting salt used to clear the roadways. The article in "The Economist" has highlighted the surge in demand for this commodity, causing prices to rise and salt mines to suddenly need an unexpected increase in their production. Gritting salts weight and expense to transport makes it a largely regional commodity. Only a region that is physically incapable of producing its own salt imports it ("The Price of Salt," 2010).

In Britain, the Salt Union is the primary supplier of rock salt. Despite the fact that their largest salt mine is able to produce 30,000 tons of salt per week, after the back to back blizzards and freezing temperatures affecting the region, the plant has been unable to meet demand despite the plant operating at full capacity. Additional transport issues involving the blockage of roadways surrounding the mine has led to a dire situation (Sturcke, 2010). The combined factors of the surge in demand and the inability for producers to meet that demand have resulted in the short run supply of rock salt being highly inelastic.

There are no widely used substitutes for gritting salt (there are a few such as magnesium chloride, used in the state of Oregon "Oregon Department of Transportation"2010), the safety and accessibility of the major roadways is a necessity, the percentage of a town or counties budget earmarked for salt is fairly small, and the price change is a temporary measure. These factors make gritting salts demand inelastic.

Identify and explain each of the different types of industrial goods.

Industrial goods are raw materials, fabricated materials and parts, installations, accessory equipment and operating supplies. Raw materials are products destined to become part of another product. Fabricated materials are products that have already been processed. Installations are major equipment with long lives such as buildings, generators and aircraft. Accessory equipment aids and implements production and includes such things as machinery. Examples of operating supplies are lubricating oil, ball point pens and floor wax.

2.Overview the four characteristics of industrial demand as discussed in you text.

The four characteristics of industrial demand is derived demand, inelastic demand, widely fluctuating demand, knowledgeable demand. Demand for industrial goods is derived from consumer demand this is what is meant by derived demand. Industrial demand for products such as automobile tires is really dependent on the demand for automobiles by consumers. Industrial products represent a small part of a bigger product is most cases. Price sensitivity is low. Generally the demand for industrial goods is subject to wide fluctuation. Industrial buyers are usually very well informed in relation to consumers. They also generally have more specialized interest in terms of product purchases.

3.Discuss the many uses of direct marketing for business consumers.

There are several uses for Business to Business uses of direct marketing, these are:

Generate qualified "leads" for salesperson follow-up.

Achieve direct sales remotely (i.e. via catalogs and Websites).

Reinforce all sales efforts.

Introduce new products.

Develop new markets and applications.

Build industrial customer goodwill.

Conduct industrial market research.4. Describe the challenges facing industrial marketers today.

There are five major challenges facing industrial marketers these are:

Marketing costs that are increasing while the audience reached is decreasing. It costs more generate awareness than ever before.

 


 

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
             
 
             
 
             
 
 
 
  Hot Category Emergency Services
Social Media Links
Country We Serve Relevant Links
  youtube.com
twitter.com
flickr.com
digg.com
stumbleupon.com
metacafe.com
scribd.com
reddit.com
del.icio.us
segnalo.com
blogcatalog.com
technorati.com
mixx.com
mister-wong.de
slashdot.org

rojo.com
kaboodle.com
gather.com
folkd.com
India
Australia
Austria
Belgium
Brazil
Canada
China
Denmark
Finland
France
Germany
Hong Kong
Italy
South Africa
Srilanka
Egypt
Croatia
Venezuela
Viet Nam
  © Copyright 2015-16, Info at Touch All Right Reserved.